Rebranding Whitesides Elementary School (WES) with a new wildcat mascot. Friendly and fierce, the new WES logo was incorporated into PTA branding and website for the 2018-2019 school year. In addition to the primary logo, we created a brand palette with variations, icons, and spin-off graphics for print, social media, and website. Also designed t-shirts and car decals using the new logo.
